SEO for Franchises is the digital marketing practice of improving the online visibility of a franchise or multi-location business in the search engines for targeted franchise-related keyword phrases. Many franchises don’t realize the power they can wield for both their franchise and franchisees in the search engines with a properly optimized and marketed franchise site.
One site can house both franchise information and individual franchisee landing pages or franchisee sites can be separated into microsites where each franchisee has their individual site. The first option will provide the most “link juice” or attention to YOUR franchise site and allow your franchise visibility to grow even more. The second option allows for more traffic to each of your franchisee sites because their entire site can be populated with their own geographically specific keyword phrases versus just a single landing page on your (franchise) site. Google and Yahoo also value individual sites that provide multiple pages of information versus a single landing page. However, if you go the separate website route, it’s advantageous, branding-wise, to have control over much of the look of the individual sites.
Franchise SEO can make all the difference between the success and failure of the franchise. Not only can an expertly marketed franchise website draw a lot of additional traffic and inquiries, but all of the franchisees associated with the franchisor benefit as well. The key is to develop strategic website marketing so both franchisor and franchisee benefit. And this is where we excel with over 20 years of experience working with franchises. The more areas of the country the franchise site can be found, the more franchises are sold. And the more franchisees that are found in their communities, the more business they realize. This is the key to a healthy bottom line for both franchisor and franchisee.
When you are ready to work on the SEO or the design of your franchise site, we would be glad to assist you with this important project. We have more than 25 years of experience working with all types of companies and organizations, including many franchise organizations.