People are talking. No matter how big or small a company is, conversations are happening concerning a company’s products or services, beliefs, values, mission, reputation, brand, and much more. Reputation Management is the practice of monitoring the “airwaves” regularly and responding to any positive or negative vibes that are aimed at a particular business. This can be attained through social monitoring, reviews monitoring, hate site identification, or positive/negative media coverage. It can all be used to help or hurt a business and the key is to address comments swiftly.
Of course, everyone has the right to express their opinion about a business, an employee, a representative of a company, etc, but people don’t have the right to use defamatory or prejudicial language, purposely damage a company’s reputation for no reason, or report false claims or information.
So, what can be done about an unwarranted attack on a company’s reputation? As it turns out…A LOT. Below are some strategies we employ to assist companies in their reputation management quest.
Review Modification or Removal
The first step in addressing a negative review is to reach out to the reviewer to see what can be done to rectify the issue. Sometimes a reviewer will be happy that the company responded to their complaint or observation and they will consider changing or updating their review. Often a reviewer felt they were missing something. If the company can provide that something, often the reviewer will update or remove their negative review.
Other times a reviewer may want to try and destroy a company’s reputation versus simply providing feedback. Or, maybe a false claim is being levied against the company. In these cases, if addressed quickly, many reviews can be disputed with the review site and taken down, especially if the company’s legal department is involved.
If someone runs a search engine query (search) on a company name or an individual associated with the company and finds information on the first or second page of search engine results (SERPS), that is usually great news. It means that the SEO program is doing well. However, when negative information is found on the first or second page of results, this can be a big problem. Especially if the negative information is from another source. Luckily, Proactive SEO can level the playing field. This is where an experienced Reputation Management Agency comes in. We will devise a marketing strategy to develop or identify additional positive information that can be SEO’d to rank high and end up on the first page or two of Google, Yahoo, Bing, and other major search engines to “knockdown” or supplant negative listings that will ruin the reputation of the company if allowed to remain in high positions on the search engines. The quicker this issue is addressed the better.
In the case of very serious digital attacks on a company, online investigators may have to be brought in to carry out a cyber investigation to halt the attack. This is usually reserved for extreme cases, but the quicker a company can find out who is behind the attack, the faster it will resolve the situation.
We have decades of experience working with our partners to enhance or mend online company and brand reputations so businesses can get on with what they do best – delivering quality products and services to their customers without having to deal with glaring negative press.
Customer Review Management
Good customer and client reviews are important for developing a loyal company following and for generating additional business. And good reviews are increasingly becoming more critical for ranking higher in the search engines since positive reviews and the number of reviews are all part of the complex equation Google and other search engines use to determine how high to rank a website.
At Promote Your Website, we have been actively assisting clients for the past 10 years in Customer Review Management by helping to ask for and developing more Google, Amazon, Facebook, Yelp, Yellow Pages, Angie’s List reviews so branding, search engine rankings, and customer trust increases. We work with our clients in identifying good review candidates and together we reach out to those customers and request a review. We also work with our clients in developing specialized links that afford their customers an easy and convenient way to leave a good review on Google, Facebook, or other review platforms.
SEO Ranking Reports
When a website is ranked organically on the first page of Google, it is both the most economical and effective marketing tool in a business’s arsenal for increased branding and attracting more visitors, leads, and conversions. No other form of marketing compares to the reach of first page rankings in the major search engines, and especially on Google. SEO Ranking Reports allow those results to be visualized through easy-to-digest reports that show which website landing pages are ranked the highest, what position the page is ranked on each major search engine and how many rankings each page is showing.
Being ranked in the organic search results on the major search engines in the top positions on page 1 or 2 is the most beneficial and economical way to increase visitors, leads, conversions, and sales. Ranking Reports make great end-user tools to visualize those rankings and their impact on new customer generation and sales.
With our Rankings Reporting service that is included complimentary with each digital marketing program, we work with our partners on the type of information they want to see with our regular ranking updates for Google, Google Local, Yahoo, Bing, and other major search engines. Since we strive for as many top page placements as possible for as many keyword phrases as each of our respective programs offers, our partners realize, on average, hundreds of page one and page two rankings for their digital marketing campaigns.
Website Analytics Reporting
Once search engine rankings start appearing and traffic begins flowing into a website, it’s advantageous to begin finding out where visitors are coming from, how long they are staying, and which devices they are using to find what they are searching for. This is where Website Analytics Reporting comes in handy, and the five statistic fields below can often be the most useful when reading through analytics reports
- Which site pages are being visited the most
- How visitors are viewing the website (desktop, phone, tablet)
- How long visitors are remaining on a particular page or the site in general
- Where visitors are coming from
- Which keyword phrases visitors used to find the website.
SEO Analytics are a great way to determine how an SEO program is going and which areas need further improvement. As a Search Engine Analytics Company based in the Dallas-Fort Worth and Arlington Metroplex, and serving clients throughout Texas and nationwide, we feature analytics reporting for all of our clients to assist in tailoring digital marketing programs that bring the results desired.
Promote Your Website specializes in all forms of Digital Marketing and SEO (Search Engine Optimization), including broad-based SEO Search Engine Optimization for regional, national, and international companies, Local SEO for city, metroplex, and state-based companies, and Franchise SEO that assists both Franchises and Franchisees. Additionally, we feature SEO Consulting services, Google Maps Marketing, Brand Marketing, and Pay Per Click (PPC) Management for a complete array of digital marketing solutions. If you need a simple website refresh or a completely new website, we also specialize in Website Design with a particular focus on WordPress sites. To complement the above services, we also offer Social Media Marketing and Management, Content Development and Marketing, Blog Article Writing, and Reputation Management.