As one of the newest media forms, Social Media has quickly become one of the most utilized and popular platforms for both mobile and desktop users. Approximately 90% of adults between the ages of 18 and 29 use at least some form of social media regularly. As an Internet and computer-based interactive and digitally-mediated technology that utilizes websites and applications which facilitate the creation and sharing/exchange of information, thoughts, ideas, and career interests via virtual networks and communities, it has supplanted many forms of communication that used to be popular.
Social media began as a way for friends and family to reach out, catch up, and communicate with each other over the Internet. It can take various forms such as information and interpersonal sharing, blogging, photo and video sharing, social gaming, reviews, business networking, and many other social interactions. Currently, over 3.8 billion people, half of the world’s population, use social media in one form or another. Even governments and politicians utilize social media for their benefit and to engage with their constituents.
Some of the more popular social media sites include Facebook, YouTube, Twitter, Instagram, LinkedIn, TikTok, and many more. The reason social media has become such a powerful and vital media platform is that it allows someone to connect to anyone or any group on the planet and exchange information, pictures, or videos at the press of a button.