Social Media Marketing (SMM) is the practice of creating company/brand specific organic and/or paid content unique to each social media platform to generate more frequent user engagement, sharing, and testimonials for increasing company branding, loyalty, additional website traffic, and for staying in touch with your audience. Working with your organization, independently or a combination of both, our goal is to keep the engagement up within your social community.
Content is key with social media marketing. Creating insightful, brand-conscious content that is distinctive to each social media property is critical. On Facebook, the content could take the form of status updates. On Instagram, it would be photos, on Pinterest it might be a collage of product images, and on YouTube – videos are king. For social media marketing, both content and context are important.
Examples of social media sites include Facebook, Twitter, YouTube, Pinterest, LinkedIn, Tumblr, and many more. Social media is becoming more and more popular, and businesses are noticing. As a Social Media Marketing Company, we are an advocate for businesses being involved in SMM to the extent each social site makes sense in their business model and that each business is comfortable managing and responding to customer inquiries on their social properties.