A company’s social brand is its voice. It’s one of the most visible and powerful representations of what the company stands for, cares about, hopes to achieve, and means to the public, customers, and the company culture itself. Social Media Branding is the social arm of the branding equation and is one of the best ways to market a brand and stand out from competitors.
A customer’s first experience with a company may be through one of its social media channels. Found directly or referred by a friend or associate through a share, like, post, etc., a potential customer may encounter a company’s Facebook page, Twitter feed, or Instagram post before ever encountering the company’s website or speaking to an employee. When performed correctly, social media branding helps a company connect with its target audience in one of the most meaningful ways possible.
When social media branding is consistently performed the correct way, engagement with the target audience will strengthen a company’s brand and reputation, and bring more awareness, attention, sales, and purpose to the business. A network of fans and new customers who believe in your company’s mission, remain loyal to your brand, and bring in additional sales is the ultimate goal for social media branding.
As a Social Media Branding Company, we work with our client partners to develop unique and consistent branding that speaks about the mission of each company across all desired social platforms. This allows for each company’s “voice” to be heard loud and clear by anyone visiting their social media sites.