Over a half-million new websites are added to the Internet every 24 hours throughout the world. Every day it becomes more important to differentiate and popularize your website to achieve the attention needed to increase visibility, leads, and conversions. In addition to a good-looking, properly designed website, SEO, and social media marketing, Link Building is another important step in this process.
However, high search engine rankings can be achieved without receiving a bunch of incoming links from other important sites. We have successfully marketed thousands of sites without back-linking, but as a company’s keyword phrases become more competitive, link building with other sites becomes more important.
Incoming links from high domain authority (DA) sites tend to be one of the important elements in a website ranking well on Google, Yahoo, Bing, and other popular search engines. The search engines value finding sites referenced on other sites, blog pages, and even on sites trying to gain attention from Internal Linking (links from one page of a site to another) since they are highly valued by the search engines and it enables them to connect local content and clues them into a site’s hierarchy.
At Promote Your Website, we start by properly building or updating the internal linking structure on our partner websites to give more weight to important pages and less weight to pages that are not as vital. This starts Google and the other search engines on the proper path to determining some of the most important links for your company or organization. We also create quality, unique content which can be attractive enough to other websites or blogs that they use the information and provide a link back to your website.
Backlinks, or inbound links, are links that come in from another website. Back-linking is especially important for Google and Yahoo since they use those links as “votes of confidence” that your website content is valuable, credible, useful, and is worthy of higher rankings.
Backlink building is available as one of our services and can mean the difference between a ranking that is low on the first or second page versus one that is higher up on the first page. The higher number of quality backlinks a site has, the higher their organic (natural – not paid) rankings typically are when all else is equal. And the higher DA (Domain Authority) a website has, the more powerful their link back to your website becomes. And if the link back to your website is contained within editorial pieces versus elsewhere on a site, the link becomes even more important.
Our internal link-building services (content and internal linking) are part of each of our digital marketing programs and our back-linking service can be included as an add-on program.
Promote Your Website specializes in all forms of Digital Marketing and SEO (Search Engine Optimization), including broad-based SEO Search Engine Optimization for regional, national, and international companies, Local SEO for city, metroplex, and state-based companies, and Franchise SEO that assists both Franchises and Franchisees. Additionally, we feature SEO Consulting services, Google Maps Marketing, Brand Marketing, and Pay Per Click (PPC) Management for a complete array of digital marketing solutions. If you need a simple website refresh or a completely new website, we also specialize in Website Design with a particular focus on WordPress sites. To complement the above services, we also offer Social Media Marketing and Management, Content Development and Marketing, Blog Article Writing, and Reputation Management.