Over a half-million new websites are added to the Internet every 24 hours throughout the world. Every day it becomes more important to differentiate and popularize your website to achieve the attention needed to increase visibility, leads, and conversions. In addition to a good-looking, properly designed website, SEO, and social media marketing, Link Building is another important step in this process.
However, high search engine rankings can be achieved without receiving a bunch of incoming links from other important sites. We have successfully marketed thousands of sites without back-linking, but as a company’s keyword phrases become more competitive, link building with other sites becomes more important.
Incoming links from high domain authority (DA) sites tend to be one of the important elements in a website ranking well on Google, Yahoo, Bing, and other popular search engines. The search engines value finding sites referenced on other sites, blog pages, and even on sites trying to gain attention from Internal Linking (links from one page of a site to another) since they are highly valued by the search engines and it enables them to connect local content and clues them into a site’s hierarchy.
At Promote Your Website, we start by properly building or updating the internal linking structure on our partner websites to give more weight to important pages and less weight to pages that are not as vital. This starts Google and the other search engines on the proper path to determining some of the most important links for your company or organization. We also create quality, unique content which can be attractive enough to other websites or blogs that they use the information and provide a link back to your website.