Reputation Management

People are talking.  No matter how big or small a company is, conversations are happening concerning a company’s products or services, beliefs, values, mission, reputation, brand, and much more.  Reputation Management is the practice of monitoring the “airwaves” regularly and responding to any positive or negative vibes that are aimed at a particular business.  This can be attained through social monitoring, reviews monitoring, hate site identification, or positive/negative media coverage.  It can all be used to help or hurt a business and the key is to address comments swiftly.

Of course, everyone has the right to express their opinion about a business, an employee, a representative of a company, etc, but people don’t have the right to use defamatory or prejudicial language, purposely damage a company’s reputation for no reason, or report false claims or information.

So, what can be done about an unwarranted attack on a company’s reputation?  As it turns out…A LOT.  Below are some strategies we employ to assist companies in their reputation management quest.

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Review Modification or Removal

The first step in addressing a negative review is to reach out to the reviewer to see what can be done to rectify the issue.  Sometimes a reviewer will be happy that the company responded to their complaint or observation and they will consider changing or updating their review.  Often a reviewer felt they were missing something.  If the company can provide that something, often the reviewer will update or remove their negative review.

Other times a reviewer may want to try and destroy a company’s reputation versus simply providing feedback.  Or, maybe a false claim is being levied against the company.  In these cases, if addressed quickly, many reviews can be disputed with the review site and taken down, especially if the company’s legal department is involved.

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Proactive SEO

If someone runs a search engine query (search) on a company name or an individual associated with the company and finds information on the first or second page of search engine results (SERPS), that is usually great news.  It means that the SEO program is doing well.  However, when negative information is found on the first or second page of results, this can be a big problem.   Especially if the negative information is from another source.  Luckily,  Proactive SEO can level the playing field.  This is where an experienced Reputation Management Agency comes in.  We will devise a marketing strategy to develop or identify additional positive information that can be SEO’d to rank high and end up on the first page or two of Google, Yahoo, Bing, and other major search engines to “knockdown” or supplant negative listings that will ruin the reputation of the company if allowed to remain in high positions on the search engines.  The quicker this issue is addressed the better.

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In the case of very serious digital attacks on a company, online investigators may have to be brought in to carry out a cyber investigation to halt the attack.  This is usually reserved for extreme cases, but the quicker a company can find out who is behind the attack, the faster it will resolve the situation.

We have decades of experience working with our partners to enhance or mend online company and brand reputations so businesses can get on with what they do best – delivering quality products and services to their customers without having to deal with glaring negative press.

Promote Your Website specializes in all forms of Digital Marketing and SEO (Search Engine Optimization), including broad-based SEO Search Engine Optimization for regional, national, and international companies, Local SEO for city, metroplex, and state-based companies, and Franchise SEO that assists both Franchises and Franchisees.  Additionally, we feature SEO Consulting services, Google Maps Marketing, Brand Marketing, and Pay Per Click (PPC) Management for a complete array of digital marketing solutions.  If you need a simple website refresh or a completely new website, we also specialize in Website Design with a particular focus on WordPress sites.  To complement the above services, we also offer Social Media Marketing and Management, Content Development and Marketing, Blog Article Writing, and Reputation Management.