People are talking. No matter how big or small a company is, conversations are happening concerning a company’s products or services, beliefs, values, mission, reputation, brand, and much more. Reputation Management is the practice of monitoring the “airwaves” regularly and responding to any positive or negative vibes that are aimed at a particular business. This can be attained through social monitoring, reviews monitoring, hate site identification, or positive/negative media coverage. It can all be used to help or hurt a business and the key is to address comments swiftly.
Of course, everyone has the right to express their opinion about a business, an employee, a representative of a company, etc, but people don’t have the right to use defamatory or prejudicial language, purposely damage a company’s reputation for no reason, or report false claims or information.
So, what can be done about an unwarranted attack on a company’s reputation? As it turns out…A LOT. Below are some strategies we employ to assist companies in their reputation management quest.